Thursday, November 29, 2007

I'm the only copywriter I know who also modeled for one of his own ads

Here are a few ads from a campaign I wrote a few years ago. In addition to developing the concept and writing the ads, I also ended up as one of the models. (I'm still not exactly sure how that happened...)

(Click through for larger versions of the images.)

Monday, November 26, 2007

Friday, November 16, 2007

Publishing an Academic Book? Don't Forget the "M" Word...

How can you — the potential academic author — help to ensure your book's success? It pays to think about the marketing before you even write your first word...

Read more, in the November 2007 issue of Today's Engineer.