Tuesday, May 22, 2007

Ad copy: web graphics

I love writing web ads. They're like haiku poems in a bright little box. Here are a few I wrote over the years for IEEE:

Internet Marathon Focuses On Women Who Would Be Engineers

Why are bright female students not choosing engineering as a career? What are some of the career opportunities available for women engineers? Can engineering be fun and creative?

These and other questions were addressed at the third annual “Global Marathon For, By and About Women in Engineering,” held on 22 and 23 March. The 24-hour event, which coincided with Women's History Month in the United States, took place online, over the phone, on video, and in person from locations around the world.

Continue reading in the May 2007 issue of The Institute

Friday, May 18, 2007

Boost Your Career by Becoming an Expert Source

From the May 2007 issue of Today's Engineer:

If you are looking to take your career to the next level, an effective way to achieve that goal is to establish yourself as an expert in your field and make yourself available to the media as an expert source.

You probably see expert sources every time you turn on the TV or read the news. Journalists interview and quote these professionals in their fields to get their perspectives on the news of the day or for inside information that is worth repeating. "You need an expert because they have the credibility you need for an article," says Belle Adler, Associate Professor at the School of Journalism at Northeastern University (Boston, Mass.). For serious subjects, she says, "you want to go to someone that can lend gravitas to the subject."

Continue reading.

Tuesday, May 8, 2007

"One Parrot at a Time: Lucky Parrot Sanctuary"

Here are scans of an article I wrote last year for Companion, the newsletter for a great not-for-profit organization called 2nd Chance 4 Pets. (Click through for full-size versions.)

Ad copy: "My profession..."

I wrote all of IEEE's membership campaign material for several years. This print ad comes from the most recent campaign, which ran for the last two years.

Thursday, May 3, 2007

Ad copy: "I Made It"

Out of the hundreds of advertisements I have written over the last few years, this remains one of my favorites. The copy really came together, the client was fun to work with, and the designer did a great job on the entire campaign.

Click the image to see a larger version.