If you are looking to take your career to the next level, an effective way to achieve that goal is to establish yourself as an expert in your field and make yourself available to the media as an expert source.
You probably see expert sources every time you turn on the TV or read the news. Journalists interview and quote these professionals in their fields to get their perspectives on the news of the day or for inside information that is worth repeating. "You need an expert because they have the credibility you need for an article," says Belle Adler, Associate Professor at the School of Journalism at Northeastern University (Boston, Mass.). For serious subjects, she says, "you want to go to someone that can lend gravitas to the subject."