Watch any NASCAR or Formula One race and you’ll see cars emblazoned with the logos of companies like Budweiser, Domino’s Pizza, and Kellogg’s.
The race cars at this year’s Formula Hybrid International Competition, held from 5 to 7 May at the New Hampshire Motor Speedway, looked and sounded very different. The promotional logos on vehicles featured images from IEEE, the Society of Automotive Engineers (SAE), electronics manufacturer Omron, and colleges such as Drexel University. And with electric motors alone in gear, the cars made far less noise.
Read more in the July 2008 issue of The Institute.